Factors That Affect Your Google Ranking

Google uses about 200 different tools to measure a site. It does not matter how accurate this number is. Its size is frightening. Especially for someone who is just starting to rate his site. But none can give guaranteed google rankings.

Some you should have, but some may not make much of a difference in your market. For many, it is not even a major direct influence on them. If you have just launched your site and are trying to figure out what SEO aspects you should focus on first, here is what you will enjoy.

The way your page is developed has a very profound effect on its ranks. Here are some features that may contribute to your page's visibility and bring guaranteed Google rankings-

  1. Keyword in the title tag. The title of the tag is one of the most powerful search engine features. The tag itself is intended to provide an accurate description of the content of the pages. Search engines use it to display the main topic of a search result. Entering a keyword in it will show the search engine how you rank the page. Ideally, a keyword should be placed at the beginning of the title tag. Pages developed in this way will be better placed than those with a keyword near the end of the tag.
  2. Keyword in meta description tag. The importance of the meta description tag today is often discussed in SEO blogs. It is also important for finding user clicks on search results pages. Entering a keyword in it makes it more relevant to the search engine and searcher.
  3. Keyword in the H1 tag. The H1 tag is another related feature, which serves as a description of page content. Despite ongoing discussions about its importance, it is still a good practice to include your keyword in the unique H1 tag on the page.
  4. Use keywords in a copy of pages. Until recently, targeting your page with keywords was a way to increase the quality of a particular keyword. Not anymore. Using a keyword in a copy still sends the corresponding signal of what the content is about.
  5. Content length. These days the audience wants to be educated and will not be satisfied with basic information. Therefore, Google looks for authoritative and informative content to rank first. And it makes sense that the longer your content, the greater the chance that you will be able to integrate many aspects of your topic. Do not be ashamed to write a long but very useful copy.
  6. Duplicate content. Not all factors can positively affect your performance. Having the same content across the various pages of your site can be detrimental to your quality. Avoid copying content and writing the first copy for each page.
  7. Canonical tag. Sometimes, however, having two URLs with the same content is unavoidable. One way to prevent this from becoming a repetitive content problem is to use a canonical tag on your site.
  8. Image Enhancement. Not only the text can be improved on the page but also on other media. Images, for example, can send search engine signals with their unique text and captions.
  9. Content Updates. Google algorithm selects newly updated content. It does not mean that you have to edit your pages all the time. It is wise, however, to set a specific strategy for reviewing specific content once every 12 months or so. Contact us for Guaranteed Google SEO


Links to authorized pages send trust signals to search engines. Think of it this way, the only reason why you can refer a user to another site is if you want them to learn more about the topic. This could be a major issue for Google. Too many outbound links, however, can significantly reduce page PageRank, damaging its search visibility. Outgoing links can affect your levels but use them sparingly.