OTT (over-the-top) and connected TV (CTV) are familiar in recent days.
Consumers can watch TV on multiple different screens without a subscription to cable or satellite services. For advertisers, it's a new way to reach a unique audience.
Find out the difference between CTV and OTT.
Connected TV (CTV):
In the context of a connected TV (CTV), a device is embedded in or connected to a television to support streaming video content. There are many types of CTVs. They are the Xbox, PlayStation, Roku, Amazon Fire TV, and Apple TV.
OTT (over-the-top) is the delivery of TV/video content directly from the internet. You don't need a satellite or cable subscription to view this content; you can watch it on your tablet, phone, laptop, desktop, and television. The video is delivered in a streaming or video-on-demand (VoD) format.
The number of OTT services available is staggering. They include Netflix, Hulu, and Prime Video, as well as Disney Hotstar, and others.
To learn more on Connected TV and OTT TV technology, Just click a link - Connected TV vs OTT TV