7 Beauty Brands That Are Actually Works

Whether you buy your beauty products online, in person, or at a drugstore or high-end department store, there's no doubt that "clean beauty" is omnipresent.

Whether you buy your beauty products online, in person, or at a drugstore or high-end department store, there's no doubt that "clean beauty" is omnipresent. Once a small part of an industry that featured indie brands available only in health food stores, it has gone mainstream on a large scale. Huge retailers like Sephora and Target all have clean beauty categories. It seems like every day another thousand brands are jumping on the clean beauty bandwagon, offering a whole new type of shopping experience. It's no longer just customers shopping at health food stores wearing patchouli who are looking for more natural beauty options. These days, it seems that everyone wants to "clean up" their products.

And that's not a bad thing. Environmental Working Group , Women use an average of 12 personal care products a day and are exposed to 168 chemical ingredients. The only problem? As much as it is growing in popularity, the clean beauty arena is essentially the wild, wild west. There are no industry-wide regulations or even agreed-upon guidelines on what makes a product clean. Needless to say, it is also a completely lawless space. Almost any manufacturer can put the word "natural" on their label, even if it is full of chemical ingredients.

Therefore, it is more important than ever to be an educated and knowledgeable shopper if you are considering making the switch to Clean Beauty. First and foremost, don't be swayed solely by the product. Take the time to actually read the ingredient labels. There are several better-known categories of chemicals to avoid. Parabens and phthalates are two of the big ones. Avoiding fragrances and perfumes/parfums is also a good idea, says clean beauty expert Jenny Dulansky, owner and founder of Lena Rose Beauty in Chicago. Synthetic fragrances can be loaded with other ingredients and still be labeled as just fragrances, she explains.

Duranski also recommends avoiding ingredients that begin with formaldehyde, toluene, and PEG-. Searching for a third-party sealant is also a good idea. Duranski likes the EcoCert seal and the Made Safe certification. The latter is the highest standard when it comes to ingredients. However, you may want to think beyond just the ingredients. For me, clean and beautiful means that the product's ingredients, packaging, and life cycle are intentionally made to be good for both people and the planet, says Duranski. Display the spirit of the brand.

Hopefully, these tips will be a useful starting point for your next clean beauty shopping trip. However, if in doubt, you can also buy goodies from any of the six clean beauty brands we've scrutinized below.

1. One Love Organics
This outstanding skin and body care line gets our vote for a variety of reasons. The products are next level amazing and everything is clean aside from the beauty. Effective yet gentle, this brand uses mostly plant-based botanical ingredients (the majority of which are organic and clean beauty). You really can't go wrong with any of them, but we especially like the Skin Saver Multi-Tasking Wonder Balm ($49), Skin Dew Coconut Water Cream ($58), and Gardenia + Tea Antioxidant Body Serum ($39). None of the products have any questionable chemicals, are very clean, and come with the EcoCert stamp of approval. And to Duranski's point about thinking beyond the raw materials, all products are packaged in recyclable glass, and the company itself is a Green America Gold CertifiedBusiness.

2. Town Anchor
This woman-owned, Chicago-based company is small but mighty, with a small array of vegan facial oils and skin care tools. Not only are all of their ingredients non-toxic and natural, but the brand is also very focused on where and how they source those ingredients. The brand does not use conventionally grown ingredients, but instead uses only organic, cold-pressed oils that are wild and ethically harvested through fair trade practices. Sustainability is also very important to Town Anchor. Their packaging is recyclable, and they even sell earrings made from old product bottles.

3. Laurel skin
This brand sets the standard for plant-based skincare, says Duransky of one of her favorite clean beauty brands. They are sustainably sourced from farms within 100 miles of their own gardens and labs, harvested by hand and formulated in-house. It's an unmixed product line, so you get the most nourishing skin care available. Given this attention to detail and quality, it is impressive that the range is so broad. Regardless of your complexion concerns or the type of skin care products you need, the brand has you covered.

4. LL Skin
LL SKIN’s cutting-edge technology combines traditional methods to make your face glow. Our traditional and ancient methods maintain your state of natural innocence. Our cutting-edge technology features precise positioning and a brand-new design that works for most women. Our comprehensive upgrades can delay aging, maintaining 360-degree contact with the skin, releasing the fullest vitality of your skin, and providing a focused improvement on the skin’s texture. No chemicals are needed to be truly natural.

For more details, please visit: https://www.llskin.jp/

5. Ilia beauty
It can be hard to find clean makeup that actually delivers the same type and level of results as traditional brands, but Ilaria manages to do it. Not only are their makeup products clean, but the brand includes a lot of skincare-centric ingredients in their formulas. The end result? Products that are not only clean, but also bring a two-for-one value. On that note, try the cult favorites Unlimited Lash Mascara ($28) and the brand new Super Serum Skin Tint SPF40 ($46) and thank us later. We also appreciate the brand's commitment to minimizing its impact on the environment. Thanks to a partnership with TerraCycle, customers can mail in up to five empties per month (for free), and Ilia will handle their recycling.

6. Treatments
The brand offers both skincare and haircare, the latter of which we're especially big fans of. The 100% vegan formulas are free of parabens, sulfates, mineral oil, Vaseline (just to name a few), and are cruelty-free. Not to mention, there are a wide variety of shampoos, conditioners, and stylers (25 SKUS to be exact) to meet all of your hair's wants and needs. But perhaps one of the best parts? The prices are very affordable, but when it comes to clean beauty this is not always the case.

7. Fitglow Beauty
Another recommendation from Duransky praises this brand for its use of active ingredients that deliver real results. Created as a solution for the founders who found conventional products irritating to their sore-prone skin, all of their products do not have a long list of questionable chemicals. Instead, they tout ethically sourced vegan ingredients in their skin care and makeup. I also appreciate how easy it is to find the ingredient lists for all of their products on their website.

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